It would not be wrong to say "jeans thy second name is fashion". Nevertheless we can see a transition in peoples choice of clothing. There is a shift from traditional wear to jeans all over the world. Clothing to a large extent depicts the social culture and tradition of a country. Jeans has been successful in replacing the traditional wear over the years in all countries of the world.
Let's get into the history of jeans. At first jeans was used by the working class men. It was thick, strong, and long lasting. In short a trouser that can survive in any conditions. This thick cotton cloth was made of "gene" material from Genoa, a city in Italy. Thus, it got its name.
Jeans were an instant hit among people doing tough physical work. A tailor from Nevada, Jacob Davis wanted to create jeans incorporating his new idea. He wanted to add copper rivets at places where it tears easily like the curve of pockets which often gets torn. This would not only strengthen the pants but also add to the style quotient of the trouser.
However, he did not have the money to patent in his name. Jacob Davis approached Levi Strauss with his idea to partner him in his venture. Strauss accepted this offer. In 1873, Levi Strauss patented the riveted jeans under both their names. They became popular instantly. With the passage of time it became renowned as 'jeans'. According to World denim market production and consumption report 2012, at present the world market for jeans is estimated to be over US $66 billion.
Moreover, over 50 percent of denim production is based in Asia with China, India, Turkey, Pakistan and Bangladesh. 70% of world jeans consumption is among EU, US and China. There are 513 denim mills worldwide. China alone has 297 mills, followed by 104 mills in other Asian countries, 46 in Latin America, 41 in Europe, 15 in Africa, 9 in North America and 1 in Australia. Americans alone purchase 450 million pairs of jeans every year.
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